Inner City Jazz Club
Inner City Jazz Club is an organization built to celebrate the spirit of jazz as both a cultural force and a community anchor. Designed from the ground up, the club’s identity system extends across editorial, print, and promotional work.
Off Beat is the inaugural magazine from Inner City Jazz Club, created to celebrate the origins of jazz and its profound influence on Black culture. The cover design incorporates a vinyl record that echoes the Pan-African flag and Kente cloth, paying homage to the origins of jazz.
Two touch points were created to announce a new space—one hidden and one direct.
Inside Off Beat, a poster insert acts as an easter egg for invested readers. Meanwhile, a formal wax-stamped invitation was mailed to select individuals, delivered with a saxophone reed referencing the club’s roots’.
The visual identity for The Hideout builds upon the foundation laid by Inner City Jazz Club. The Hideout takes a recognizable element from the existing identity—the vinyl record—and brings it to the forefront, detaching it from its original context to let it stand on its own.
A minimal frame for what matters most... The music.
The Spring Series marked the launch of The Hideout, a new kind of jazz club.
This collection of printed collateral was designed to echo the rhythm of jazz—posters that move with visual cadence, weekly custom tickets, and a membership card that makes the experience feel personal.