Nile MonroseArt DirectionVisual Design Paradocs
Paradocs is a concept-driven identity for a neighborhood coffee shop built on clarity and consistency. The system centers on the period—used to represent a singular, local presence—positioning the brand in contrast to large-scale chains.
Goals
- Build a scalable identity system across physical and digital touchpoints
- Use a single graphic element to unify the brand
- Establish a clear, neighborhood-focused alternative to chain coffee
Role
- Brand Identity
- Art Direction
- Packaging Degin
- Digital Design